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The Business of Media
Section 1: Introduction to "The Business of Media"
The Past, Present & Future of Media
Attention Economics
Why Successful Media Companies Win
The Emergence of Content Marketing 3.0
Traditional Media Organizational Structure
Understanding Media Trends & Consumption
Embracing "The Business of Media"
Section 2: The "Business of Media" Strategy
Media Planning & Strategy
Building the Foundation: Identity Feeds
Developing an Editorial Blueprint
Types of Content Experiences
More Than Just Content: In-Person Experiences
Determining Your Suite of Experiences
Hubs, Not Spokes
H2H Marketing & Lifestyle Content
Section 3: Building & Growing an Audience
Pinpointing Demographics, Geographics, Psychographics & Behaviors
Laying the Foundation for Audience Growth
Developing Your "1,000 True Fans"
Best Practices for Ensuring Long-Term Audience Growth
Section 4: Content Production
The Recipe for Successful Content Experiences
How to Produce & Scale Original Content
Maximizing the Lifetime Value of Your Content
Cross-Pollinating Content
Enhancing Customer Experiences with "The Business of Media"
Section 5: Content Distribution
The Foundation of Digital Distribution: Converged Media
Using a Converged Media Model
Types of Distribution Channels & Platforms
How to Amplify Your Content Experiences
Understanding & Leveraging Influencer Marketing
Section 6: Tying It All Together
Developing a Business Model
Understanding Your Initial Investment
Expected Outcomes & Timeframe
Legalities & Policies Associated with "The Business of Media"
Measuring Success
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Traditional Media Organizational Structure
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