The Business of Media

monetize and profit from your digital marketing

  Enroll in Course


THE SITUATION

  • Businesses are allocating 32% of their total marketing budget, on average, to content marketing in 2016 (versus 25% last year), yet only 38% of these businesses say they are effective at it.

  • As social media becomes a pay-to-play arena and more costly content (e.g. video) starts taking center stage, social media and content marketing will inevitably become exponentially less viable options for most businesses.

  • A lot of people are talking about the need for businesses to act and operate like actual media companies – but no one is showing them how to do it.


Enter "The Business of Media," a smarter, scalable, more systematic, more effective and less expensive method of digital marketing, which will help you achieve:

Better Marketing

Optimize traditional marketing objectives, such as more exposure, higher sales, new customers and increased lifetime customer value.

More Content

Diversity your digital marketing with a suite of content experiences that engages your target customers at deeper levels, more often.


Less Expenses

Minimize your long-term costs of execution by creating additional revenue streams based on the business model of successful media companies.



COURSE OUTCOMES

After completing the course, you will have:

  • Comprehensive knowledge of how successful media companies monetize and profit from their content

  • High-level understanding of how to scale the production and distribution of original content experiences, while developing a highly engaged, relevant, ever-growing audience

  • The know-how to monetize and even profit from your content, while achieving key business objectives at the same time



Your Instructor


Josh Hoffman
Josh Hoffman

Josh Hoffman is an international digital marketing consultant and strategist, specializing in social media and content marketing. His clients include worldwide brands, government agencies, publicly traded companies, national chains, and global tourist attractions across North America, Europe, the Middle East and Asia.


Course Curriculum


  Section 1: Introduction to "The Business of Media"
Available in days
days after you enroll
  Section 2: The "Business of Media" Strategy
Available in days
days after you enroll
  Section 3: Building & Growing an Audience
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course is completely self-paced. You decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!